ABC News: Reaction "Could Be Big" ABC News dropped by the garage to cover us for their "This Could Be Big" series.

ABC News: Reaction "Could Be Big"

ABC News dropped by the garage to cover us for their "This Could Be Big" series.

Reaction Call to Action

As seen on Upworthy! Support our indiegogo campaign at

Reaction Overview

Reaction can be used as emergency housing that arrives in time for the actual emergency. Watch and learn how Reaction can work.


Designer Michael McDaniel reshapes disaster relief around the humans most personally affected by tragedy. Obsessed with finding housing solutions that offer more dignity and providing smarter preparation, his Exo Reaction Housing Solution has taken on the global challenge of preventing natural disasters from becoming humanitarian disasters, too.

Fast Company's Innovation Agents Series

Our featured video interview for Fast Company entitled "How Hurricane Katrina Inspired a Revolutionary New Disaster Shelter".

Read the full article on Fast Company now.


This TEDx talk was given in New Orleans on August 27, 2010 around the 5th anniversary of Hurricane Katrina.

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at

Huffington Post Live

Huffington Post's interview with our CEO, Michael McDaniel, at SXSW 2014.

Reaction & GS Industries

GS Industries of Bassett built the current Exo prototypes. This is the rough cut of a short film that tells their story.

Michael McDaniel's interview with GOOD

GOOD flew a film crew into Austin, Texas to interview our very own Michael McDaniel about the Reaction Housing System. This is what they had to say about Reaction.

"In the aftermath of Hurricane Katrina, it became obvious that America was frustratingly ill-prepared to house people displaced by a natural disaster. frog Senior Designer Michael McDaniel took this as a design challenge. His Reaction Housing System — inspired by the humble Styrofoam cup — could be deployed quickly and cheaply to help us when we need it most."